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Showing posts from August, 2006

Online Tutoring: Using a Global “Exchange” to Match Supply and Demand

Last week the Dean of Academic Affairs at one of the American university clients asked if our online teachers could help returning adult students without access to assistance off campus. This was not the first email of its kind. But it was the first time a client made no mention about cost savings to the institution. His sole motivation was the isolated students’ need for quality support. It is a good indication of online teaching’s growing “demand side”. Our experience on the supply side offers an interesting counterpoint. As a profession, teaching has never been the best paymaster - anywhere in the world. Talent tends to be pulled to more lucrative offerings, even when no small part of it hears teaching’s siren song. Only the most motivated actually take up the calling. Most are drawn to metropolitan areas; to be precise, suburbs rather than inner cities or rural areas. Many of the most talented who move to isolated schools end up as managers. These institutions are hard-pressed to