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Showing posts from May, 2007

Online Tutoring 2.0: Getting Past Approximating the Home Experience

Going by the reports of millions of dollars being pumped into the online tutoring industry, it seems like we have finally come of age. Two companies - India-based TutorVista and U.S-based Tutor.com - have each raised over ten million dollars in the last 6 months or so. And this wasn't a "first time" for either! The recent infusion of capital offers an opportunity for providers and investors to take a closer look at online services. I am excited with the money the online tutoring model has attracted, but not too excited with the way in which it is being used. Investment for marketing and expansion of current services is justified for now. Yet, the more important opportunity for online providers lies in breakthrough technology. For any student, or her parent, the "wow-factor" that drives them to "test" the online option is its price advantage over traditional home tutoring. Yet, apart from this and the national or international sourcing of tutors,