How Indore became India's cleanest city for two consecutive years!
It is rare for an Indian city to transform itself and then sustain the effort to a level where people make cleanliness a habit. Indore (a city in MP with 3.2 million population) is a case in point to prove that a great plan and greater execution can make a huge positive change. The story of Indore's transformation made a case study in IIM-Indore. The cleanliness drive doesn't come free though. Having lived in the city before this transformation happened, I was appalled at the daily sight of cows eating up plastic from overflowing garbage dumps. This was, of course, not any different from any other Indian city. Many like me would have felt a sense of helplessness and resignation. But someone from the city took this as a challenge. I admire the industrious nature of the city in that it makes you feel at home if you take risks and go on your own instead of taking the beaten path. In this video about Indore's makeover, it is worth noting the way the drive is run financially. T